News & Media

There is still great potential in print advertising, especially when reach is optimally combined with a focus on a specific target group. Companies today are faced with the challenge of not simply distributing their marketing messages as widely as possible, but targeting them specifically at a relevant audience. This is exactly where Quickflyer Partially Addressed comes in: the solution combines the broad reach of a flyer with a more targeted selection of recipients. This results in campaigns that are regionally focused and can be efficiently planned and implemented with measurable results. A practical recent example shows how effective this approach can be: a successful collaboration with pizza delivery company Dieci.

Direct. Personal. Effective. Today on our website, in our email signatures and on social media. Maybe even in your letterbox this week. And on 11 June live at the Swiss Fundraising Day in Bern. Quickmail has a new look. The main colour comes from our parent company Planzer.

Since early December 2024, Claude Bruderer has been part of the Quickmail team. In this 100-day interview, he shares his impressions as CEO of Quickmail Planzer AG. He talks about the company's unique culture, the challenges of the past months, and his vision for the future. He discusses how Quickmail is evolving, the opportunities in the market, and why trust is a key element of his leadership.